German Design Council: Original LÖWE is among the great German brands.

We are proud to be a Major German Brand

The Major German Brands 2025

As Original LÖWE , we are delighted to have been recognized by the German Design Council, which ranks us among Germany's leading brands. This accolade serves as both a validation and an impetus for us to challenge the status quo and redefine industry standards. It aligns with the "GRAND VISIONS" of the German Design Council, which advocates for a circular transformation of the economy and sustainable design.

For the year 2025, the German Design Council is focusing on "pushing circular design", underscoring the significance of an economy that conserves resources and redefines growth. We at Original LÖWE share this vision. Our durable and innovative cutting solutions embody efficiency and sustainability – principles that are fundamental to us and provide value to our customers.

The recognition as "Great German Brand 2025" demonstrates that Original LÖWE not only upholds quality and tradition but also offers forward-thinking and sustainable solutions. We are proud to contribute to the creation of a more sustainable world by developing products that embody reliability, an innovative spirit, and environmental consciousness.

The Major German Brands

2024 – Original LÖWE is participating!

The German Design Council presents “The Great German Brands 2024 – connect. collaborate. continue.” at the Design Gala in Berlin, an event celebrating “The Great German Brands”, and Original LÖWE is among the participants.

100 Years QUALITY Made in Germany

Since 2013, the series "The Major German Brands" by the German Design Council has been showcasing outstanding brand companies. Each year, under a changing theme, companies and their brand success stories are featured and presented with large-format color images. Additionally, renowned figures from politics and business offer their perspectives on the significance of brand and design. In this year's edition, "connect.collaborate.continue.", the German Design Council focuses on collaborative approaches in transformation. Industries pave the way for successful brand growth.

Original LÖWE in „The Major German Brands“

Recognition for quality, innovation, and sustainable design

Original LÖWE is part of the prestigious publication series 'The Major German Brands' by the German Design Council. This inclusion among the major German brands confirms its decades-long commitment to supreme quality, innovative spirit, and sustainable practices.

„The Major German Brands“ is not a traditional award within the frame of a competition, but rather a high-quality annual publication by the „German Design Council“ – Germany's central design and brand authority and a globally leading competence center for knowledge transfer in the fields of design, brand, and innovation. Since 2013, this publication series has been showcasing brands, with annually changing thematic focuses, that succeed in global competition thanks to „designed in Germany“.

The renewed inclusion in this collection demonstrates that Original LÖWE's corporate philosophy and products meet the high standards and forward-looking themes of the 'German Design Council'. The process is transparent: Invited companies submit texts, visual material, and concepts that must convincingly reflect the respective thematic focus.

For the 2024, 2025, and 2026 editions, the focus is on the themes „connect. collaborate. continue.“, „pushing circular design“, and „transformative power of design“. Original LÖWE embodies these principles through durable, repairable cutting solutions, resource-efficient processes, and a consistently sustainable approach. Reliability, innovative strength, and environmental awareness characterize the products – values that are recognized as exemplary within the publication's frame.

The participation fees ensure the high-quality production and international dissemination of the publication. Simultaneously, they facilitate the placement of the message within a prestigious environment and reinforce awareness for sustainable design and responsible brand management – a commitment that the German Design Council has upheld for over 70 years.

With its presence in "The Major German Brands", Original LÖWE emphasizes that tradition and quality go hand in hand with an innovative spirit and future development. This recognition strengthens our commitment to supporting the "GRAND VISIONS" of the "German Design Council" and continually redefining standards.