Original LÖWE in “The Major German Brands”

We are proud to be a Major German Brand

The Major German Brands of 2025

As Original LÖWE, we are delighted to have been honoured by the German Design Council, which counts us among the great German brands. This honour is both a confirmation and an incentive for us to question the status quo and redefine standards. It is in line with the ‘GRAND VISIONS’ of the German Design Council, which is committed to a circular transformation of the economy and sustainable design.

For the year 2025, the German Design Council is focusing on ‘pushing circular design’ and emphasising the importance of an economy that conserves resources and rethinks growth. We at Original LÖWE also share this vision. Our durable and innovative cutting solutions epitomise efficiency and sustainability - values that are close to our hearts and that benefit our customers.

The Major German Brand 2025 award shows that we at Original LÖWE not only focus on quality and tradition, but also offer future-oriented and sustainable solutions. We are proud to contribute to shaping a more sustainable world and to develop products that stand for reliability, innovative spirit and environmental awareness.

The Major German Brands

2024 – Original LÖWE is proud to be included!

The German Design Council presents "The Major German Brands 2024 - connect. collaborate. continue." on the occasion of the Berlin Design Gala "The Major German Brands" – and Original LÖWE is proud to be included.

100 years of QUALITY – Made in Germany

The German Design Council's "The Major German Brands" series has been showcasing outstanding brands since 2013. Under a new motto every year, companies are presented and their brand success stories told on huge colour screens. Prominent celebrities from the worlds of politics and business also reflect on the importance of brands and design from a variety of perspectives. In this year's competition, dubbed "connect.collaborate.continue.”, the German Design Council focuses on collaborative approaches to transformation. Industries pave the way for successful brand growth.

Original LÖWE in “The Major German Brands”

Recognition for Quality, Innovation and Sustainable Design

Original LÖWE is part of the prestigious “The Major German Brands” publication series by the „German Design Council“. This inclusion among the major German brands confirms decades of commitment to the highest quality, innovative spirit, and sustainable practices.

“The Major German Brands” is not a classic award in the context of a competition, but a high-quality annual publication by the German Design Council – Germany's central design and brand authority and a leading global center of excellence for knowledge transfer in the field of design, brands, and innovation. Since 2013, the publication series has been presenting brands that compete globally with “designed in Germany” products, with a different theme each year.

The renewed inclusion in this collection shows that Original LÖWE's corporate philosophy and products meet the high standards and forward-looking themes of the German Design Council. The process is transparent: invited companies submit texts, images, and concepts that must convincingly reflect the respective thematic focus.

The 2024, 2025, and 2026 editions will focus on the themes “connect. collaborate. continue.”, “pushing circular design,” and “transformative power of design.” Original LÖWE embodies these principles through durable, repairable cutting solutions, resource-saving processes, and a consistently sustainable approach. Reliability, innovative strength and environmental awareness characterize the products—values that are recognized as exemplary in the publication.

The participation fees ensure the high-quality production and international distribution of the publication. At the same time, they make it possible to place the message in a prestigious environment and raise awareness of sustainable design and responsible brand management – a commitment to which the German Design Council has been committed for over 70 years.

With its presence in “The Major German Brands,” Original LÖWE underscores that tradition and quality go hand in hand with innovative spirit and shaping the future. This recognition encourages us to support the “GRAND VISIONS” of the German Design Council and to continually redefine standards.