The Major German Brands

As Original LÖWE , we are pleased to receive the award from the German Design Council again in 2025, which counts us among the major German brands. This honor is both a confirmation and an incentive for us to question the status quo and redefine standards. It is consistent with the "GRAND VISIONS" of the German Design Council, which advocates for a circular transformation of the economy and sustainable design.

For the year 2025, the German Design Council is focusing on "pushing circular design", underscoring the significance of an economy that conserves resources and redefines growth. We at Original LÖWE share this vision. Our durable and innovative cutting solutions embody efficiency and sustainability – principles that are fundamental to us and provide value to our customers.

The recognition as "Great German Brand 2025" demonstrates that Original LÖWE not only upholds quality and tradition but also offers forward-thinking and sustainable solutions. We are proud to contribute to the creation of a more sustainable world by developing products that embody reliability, an innovative spirit, and environmental consciousness.

The German Design Council presents "The Major German Brands 2024 – connect. collaborate. continue." on the occasion of the Design Gala in Berlin "The Major German Brands" – and Original LÖWE is among them.

100 Years QUALITY Made in Germany

The series "The Major German Brands" by the German Design Council has been presenting outstanding brand companies since 2013. Under an annually changing motto, companies and their brand success stories are told and presented with large-format color images. Renowned personalities from politics and business additionally reflect on the significance of brand and design from various perspectives. In this year's edition "connect.collaborate.continue.", the German Design Council focuses on collaborative approaches in transformation. Industries pave the way for successful brand growth.

Original LÖWE is part of the prestigious publication series 'The Major German Brands' by the German Design Council. This inclusion among the major German brands confirms its decades-long commitment to supreme quality, innovative spirit, and sustainable practices.

„The Major German Brands“ is not a traditional award within the frame of a competition, but rather a high-quality annual publication by the „German Design Council“ – Germany's central design and brand authority and a globally leading competence center for knowledge transfer in the fields of design, brand, and innovation. Since 2013, this publication series has been showcasing brands, with annually changing thematic focuses, that succeed in global competition thanks to „designed in Germany“.

The renewed inclusion in this collection demonstrates that Original LÖWE's corporate philosophy and products meet the high standards and forward-looking themes of the 'German Design Council'. The process is transparent: Invited companies submit texts, visual material, and concepts that must convincingly reflect the respective thematic focus.

For the 2024, 2025, and 2026 editions, the focus is on the themes „connect. collaborate. continue.“, „pushing circular design“, and „transformative power of design“. Original LÖWE embodies these principles through durable, repairable cutting solutions, resource-efficient processes, and a consistently sustainable approach. Reliability, innovative strength, and environmental awareness characterize the products – values that are recognized as exemplary within the publication's frame.

The participation fees ensure the high-quality production and international dissemination of the publication. Simultaneously, they facilitate the placement of the message within a prestigious environment and reinforce awareness for sustainable design and responsible brand management – a commitment that the German Design Council has upheld for over 70 years.

With its presence in "The Major German Brands", Original LÖWE emphasizes that tradition and quality go hand in hand with an innovative spirit and future development. This recognition strengthens our commitment to supporting the "GRAND VISIONS" of the "German Design Council" and continually redefining standards.