Original LÖWE Kassenzone podcast
From the Anvil to Amazon: Randolph Schröder in Conversation with Alexander Graf
How do you successfully lead a family business with over 100 years of history into the future? Our CEO, Randolph Schröder, and host Alexander Graf explore this question in this episode of the Kassenzone podcast.
Kassenzone is one of the best-known podcasts on e-commerce, retail, and brand development in the German-speaking world. Host Alexander Graf regularly speaks with entrepreneurs about successful business models, brand strategies, and the challenges of modern distribution channels.
The conversation focuses on innovation, digitalization, new distribution channels, and passion—for our brand and for our products.
Over 100 years ago, Original LÖWE laid anvil pruner foundation for a new way of pruning Original LÖWE the invention of the anvil pruner . Today, the shears are sold in nearly 100 countries, but outside the industry, they’re still considered an insider’s secret by many. Digitalization opens up new possibilities, but at the same time presents traditional quality brands with new challenges. How can they reach new target groups? What role do specialty retailers, online retailers, and marketplaces play? And then there’s the issue of visibility: How can a brand with an international presence increase its visibility among a new generation of hobby gardeners?
In addition to these questions, Randolph offers insights into the development of Original LÖWE, the company’s international focus, and the future of a family-owned business that combines tradition and progress.
If you’d like to learn more about the history of Original LÖWE the challenges facing a family-owned business in the digital age, you’ll find a link to the full episode below.
We would like to thank Alexander Graf for the invitation and the fascinating conversation.