Original LÖWE – A Brand of the Century
We are proud to have been honored in the latest edition of the renowned publication 'Brands of the Century' by the ZEIT Verlagsgruppe. With the leitmotif 'Transformation', this publication celebrates German brands that set new standards through consistency, innovation, and future viability.
Gebr. Schröder GmbH, with Original LÖWE, stands not only for tradition but also for the courage to break new ground and evolve our values in a changing world. As part of this exclusive circle of over 150 icons and future brands of the German economy, we are honored to make a sustainable contribution with our quality and vision.
What's Behind the 'Brand of the Century'
What makes this award special is the look behind the brand. The publication showcases Original LÖWE not only as a traditional company but also as a manufacturer that continuously evolves – without losing its roots.
Innovation with Heritage
For over 100 years, Original LÖWE has stood for 'Made in Germany' cutting tools. With the invention of the anvil pruner, the company set a true milestone that is still used worldwide today. This combination of innovation and durable quality continues to shape the brand.
Sustainability as a Principle, Not a Trend
For Original LÖWE, transformation primarily means one thing: taking responsibility. Production continues in Germany, with short supply chains and high vertical integration. The tools are designed for durability and reparability – a conscious stand against the throwaway mentality.
A Brand in Transition
Today, sustainability is not only integral to production but also firmly embedded in corporate development – from product strategy to communication. This fosters a holistic approach that connects ecological and economic considerations.
Why Original LÖWE Was Recognized
Precisely this combination of technical innovation, a durable product philosophy, and consistent further development makes Original LÖWE a brand that remains relevant even after more than 100 years – and is the reason why it was honored as the “Brand of the Century.” For us, this award is not an endpoint, but a commitment: to continue developing tools that are durable, embody responsibility – and create genuine value.
You can read the article about Original LÖWE in the renowned publication here. [PDF]
